The service of native advertising in Instagram, which allows the advertiser in an automatic mode to negotiate with bloggers to post on their blog and on their behalf the post, interested in the advertiser. For the placement of native ads, the key factor is the number of blogger subscribers: when subscribers are more than 1 million, the engagement rate is unlikely to be more than 2%, while with smaller subscribers the audience will be larger involved and engagement rate can reach 7%. Thus, with the same coverage, it is noticeably more advantageous to post posts in a large number of small blogs than in several large ones. But this requires a technical solution that will provide this work, otherwise the cost of administration will absorb all the benefits of greater responsiveness.
Business: More than 1500 connected blogs, 1 million rubles revenue, increase by 15% per month, more than 20 advertisers.
Deal: 30 million rubles cash-in for growth in Russia, improvement of the product and testing of access to foreign markets.
Deal Industry: Internet
Deal Type: Investment