For small grocery stores, the share of purchasing and assortment management costs ranges from 4% to 6% in revenue, which, with a gross margin of 30%, eats a substantial share of profits. Our client succeeded in solving this problem by implementing Saas-service, working as a platypus for professional market participants, capable of delivering the delivery no later than the next day, while ensuring that the cost is significantly lower than the cost of ordinary distributors, thanks to the replacement of sales representatives eating 10-15% in Revenue, on the IT system, which has an operating cost close to zero.
Business: 300 million rubles revenue per year, close to zero profit before marketing expenses. More than 2000 regular customers who make at least one order per month.
Deal: 150 million rubles cash-in for a 5-fold expansion of the range.
Deal Industry: Internet, Retail
Deal Type: Investment