Due to the competences of the founders in the field of SEO optimization, with negligibly low advertising costs, the company’s websites had more than 5 million unique visitors every month. After the implementation of CPC and CPA models of advertising sales, the company was able to dramatically increase revenues and gain profitability on net profit at the level of 20%. Nevertheless, following that the growth was possible only due to the expansion into the contiguous more competitive segments, which required investment from the shareholders and time for implementation. As an alternative, the sale of the business to a larger competitor was chosen, which allowed the competitor to achieve a more confident position on the market, and the shareholders of the company left business with a good profit.
Business: 100 million rubles per year revenue, 20 million rubles profit, more than 5 million visitors per month.
Deal: 100% cash-out sale to a Russian strategist.
Deal Industry: Internet
Deal Type: Sales