Thanks to the unique assortment, the store had a stable loyal audience, which continues to make purchases even 1-2 years after the first order. Nevertheless, maintaining the current range required significant expenses that were not covered by the proceeds of 60 million rubles a year. There was a need either for marketing investments to significantly expand the client base, or for a strategist with enough traffic to generate a sharp increase in revenue without advertising costs.
Business: Revenue of 60 million rubles a year, negative profit, more than 3,000 orders per month.
Deal: 75% cash-out sale to a Russian strategist.
Deal Industry: Internet
Deal Type: Sales